#PRETTYANDPROTECTIVE

THE FIFTH & NINTH BRAND

Disrupting the crowded fashion accessory industry with coveted and unique pieces that elevate any look and fit within every budget.

NAMING

Fifth & Ninth are the avenues that border the Fashion District in NYC where the most coveted trends are born and where being yourself never goes out of style.

BRAND IDENTITY

Inspired by the girl that shops at Zara and wears it like Gucci. Organic lifestyle imagery captures the brand’s signature “style-seeker” authenticity. Packaging design is sleek and modern with variations that represent futuristic minimalism. 

fifth and ninth accessories
fifth and ninth accessories transparent

Digital

A digitally native mobile experience with a blog inspired vibe allows customers to shop for their favorite accessories or view quick lifestyle blogs in one place.

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laptop with fifth and ninth website