Category Archives: Behind the Brand

Exclusive Interview with Scotty Cunha

scotty cunha
scotty cunha

Exclusive Interview with Scotty Cunha

We have BIG NEWS! We’ve been working on a very special collaboration with Rhode Island raised celebrity hair stylist Scotty Cunha. You may have seen him featured in some of the Kardashian’s Instagrams, as well as that of Lucy Hale and Chrissy Teigen. We’re so excited for you to see the finished product of this collab, which will be available soon! In the meantime, we wanted you to have the chance to get to know Scotty like we do. So, our creative director, Bryce, sat down with him for a glass of rose and asked him a few questions. Keep an eye on your email for updates on this collab!

Q: So fill me in on your back story. What did you want be when you were younger? Where did this begin?

A: Well, I always wanted to be a dancer; I was always kind of artsy. High school wasn’t for me and I was so over it, and I knew I wanted to do something artistic, so I was like “what can I do with my hands?” I wanted to go to fashion school, but I only wanted to be a stylist. I didn’t want to take textile classes. Then, I saw a beauty school that was just opening up down the street in Cranston, Paul Mitchell. I drove by and I was like “I’m going to beauty school and I’m gonna do makeup.” But then, the woman was like “well then you have to take esthetician classes”, and I’m like no I can’t not talk all day, so let me try hair! So I tried hair and I loved it and I got it and that was it. I was like “let me run with this, done, I’m just gonna like go with it!” I mean hair’s kinda easy.

Q: Tell us who has influenced your career the most. Was it your parents? Your role model? Was it a celebrity? Who was it?

A: I mean, my parents are immigrants from Portugal, so when they moved to America that was a really big deal to me. They moved to a country where they didn’t speak the language and they lived the American dream. They worked, they’re still at their same job, they got a house, and they had me.

My parents stood behind me on every single decision. Like they literally supported me in every single thing. My dad made me play soccer for a little bit and I was like “please don’t make me play soccer, I wanna be a cheerleader,” and he was like “ok, honey.” And then they were like “you need to go to school, you don’t wanna work your whole life,” and I was like “no, I hate school!” And they’re like “ok fine…” and I’m like “I wanna go to beauty school.” They still don’t really get the concept. My parents’ friends tell them who I’m with. They’ll be like “oh, I saw Scott with Kim”. They still really don’t get it, which is really funny. When I went on tour with Miley, my mom would always say “how’s Millie?”

Q: How did you land Miley?

A: I was an assistant for 4 years at Jonathan’s salon and he had a reality show, so I thought I made it. I was like “guys, I’m on tv! I did it!” But really, it was torture and I was an assistant, so it was really hard. But, I’m so glad I did that for so long because that helped me be so good at what I’m doing today.

It was hell. Jonathan tortured me. But, then I finally got a job at this salon in Little Compton. Those were the Rachel Zoe, Nicole Richie days… everyone that was in US weekly at the time was styled by Andy. So when I found out he was opening a salon, I went there and I was like “hi, can I work here?!” And he was on tour with Madonna at the time, so his business partner was like “yeah, do a test.” So I brought my poor friend in and I remember I made her grow her hair out at the time and I was like “no, let’s not do layers. We wanna be like Ashley Olsen. No layers, No layers!” And then I brought her in and I chopped all her hair off for “the hair cut,” to show them. She still talks about it and says that I ruined her hair.

So, then I started working there; I got the job, thankfully. I met this girl, Jen Atkin, and she’s amazing. Her agent said “hey, do you know anyone who would wanna go on tour with Miley Cyrus? You’re really busy and you can’t go,” and she said Scott. She was like “Scott, you should do it.” I was like “Yes, 100%.” She was just finishing Hannah Montana, so this was her first exposure as Miley Cyrus and not Hannah Montana, so it was a really big deal.

Q: Do you have any questions about Fifth & Ninth? What do you think your audience would want to know about our brand?

A: It’s so cute! I love the name! You’re killing it; it’s so smart! Collaborating with people is so smart! I was watching this thing about how Alessandro Michele from Gucci collaborated with the guy that was tagging garbage cans and stuff. Instead of suing him, he was like “let’s collaborate!” To collaborate with people is so smart, like it’s such a good business mindset because it’s not competition. I’m not Oprah, but it really is about collaborating and working with your peers!

Special thanks to Scotty for sitting down with us! We are so excited for you all to see what we’ve been working on. Stay tuned for the release date!

XX, F&N

Did you love our exclusive Scotty Cunha interview? Click the link here to check out our Pinterest where we share our favorite lifestyle content!

And, if you liked this exclusive Scotty Cunha interview, you’ll love our other post: 5 Must-Have Back To School Products. Click the link here to read more.

scotty cunha, kim k, kim kardashian west, kardashian
kylie jenner, scotty cunha, kardashian

Getting To Know Brielle Biermann

brielle biermann
brielle biermann

We are so excited you guys love these cases as much as we do! We’ve worked very hard on this special collaboration with reality star and socialite Brielle Biermann! We’re so excited for you to get these must-have accessories in your hands! Since they have launched on August 3rd, we have had an extremely high demand for these cases. So, we wanted you to have the chance to get to know Brielle like we do. We asked her a few questions that would give you some insight on her daily life, fashion inspo, and goals and aspirations. Keep an eye on your email for updates on this collab!

Q: If you were starting in the industry now, what would you do differently?

A: I would challenge myself at an earlier age to fully grasp the opportunities presented to me and take myself more seriously. The world we live in today is much different from the world our parents grew up in, and social media opens the doors for anyone to become wildly successful at any age.

Q: Which people have had the most influence on your career and how?

A: There is one person who has had ALL the influence on my career, and that is my mom (Kim Zolciak Biermann). While being a reality TV star brings many positive opportunities, it also drags along some negativity, jealousy, and scrutiny. The best feature about my mom is that she isn’t phased by all the BS. She has taught me to view everything as an opportunity for me to grow. Obviously, without her, I would not be as blessed as I am today.

Q: What is a typical day in your week like?

A: When we are filming Don’t Be Tardy, my day typically consists of an early morning workout, followed by a shower and glam. Then, filming can last anywhere from 5 to 6 hours each day. If you catch me on a day when we’re not filming, I’m typically glued to my phone answering emails, finding creative inspiration for a HUGE project coming within the next year, or looking into investment properties for my first “house flip”!

Q: If you could have any other celebrity’s wardrobe, who would it be?

A: Gigi Hadid, for sure. I always try to match my hair, makeup, and nails to looks I’ve seen her in, but it’s definitely not always easy. The fact that she can consistently slay these outfits is #goals and she needs to give me the inside scoop on how she does it!

Q: How would you describe your style?

A: There are two sides to Brielle. One is “Glam AF” and the other is “F*** it.” I love to be in full glam, hair styled perfectly, rocking a custom Balmain dress with 6-inch heels (*cue Beyonce song*) ready to arrive at a photoshoot or nightclub. However, the second I get a headache about what I’m wearing, my style quickly changes to a cute t-shirt, a bomb pair of jeans, and a boot with a heel. Super simple, super easy.

Q: At this current moment, what is your favorite article of clothing or accessory in your closet?

A: My Gucci sneakers! They are so extra, yet so easy to slip on and run out the door in. My favorite part about them is that they have a bedazzled platform, so they add the perfect pop to a simple outfit.

Q: What’s your best kept beauty secret?

A: When I turn 60, I want people to think I’m 40. I’m obsessed with keeping my skin looking young for years to come, and I’m always researching and trying  out new technology to use on my skin. The solution, however, is simple and actually lies in plain sight… SUNGLASSES! The area around the eyes can be such an easy indicator of age, and squinting leads to wrinkles. So, I always have a couple pairs of sunnies on me, and hundreds in my closet!

Q: What’s your favorite place that you’ve visited so far?

A: There’s so many places in the world that I want to travel to, but so far my favorite has been Turks & Caicos. It has the most phenomenal beaches with crystal clear water, and I have so many amazing family memories there. All of the local people are so nice and welcoming, so much so that we even made a friend there who we often visit! If you ever have the opportunity to go, you definitely should!

Q: What has been your favorite part about working with Fifth & Ninth?

A: My absolute favorite thing about working with Fifth & Ninth is the amount of freedom they’ve allowed me to have in the creative process. This is one of the first opportunities I have had in awhile that has challenged my creative side, and I appreciate their willingness to work with me when I would go back and forth on a design. I can’t wait for you all to get these cases on your iPhones! I promise you are all going to be just as obsessed as I am!

Q: What do you hope will come out of this collaboration experience?

A: Another collab, duh! I think it would be fun to do the whole process over again now that I am more familiar with it! I couldn’t have asked for a better experience with Fifth & Ninth, and I can’t wait for the launch of this collaboration so I can start seeing everyone with these cute cases! Please tag me on Instagram when you get yours (@briellebiermann). I’m dying to know which one everyone loves the most!

brielle biermann
brielle biermann
brielle biermann

4 Uses For Our Clear Vinyl Pouch

clear bag, vinyl pouch

New Product Alert!

We’re so excited to introduce our newest product: the Don’t Need You clear vinyl pouch. With tech accessories and sunglasses under our belt, we’re ready to venture out further into the world of fashion. So, we wanted to create an accessory that’s both useful and trendy! As you can see, this bag is completely see-through, exposing all of its contents. Not to mention, the quote printed on the front is too real: “A BUNCH OF SH!T I DON’T NEED.” This bag comes in two variations, one with a pink zipper and one with a standard black zipper. We’re completely obsessed with this new product, and we want you to love it just as much as we do. So, we decided to create a list of just a few ways you can use this clear clutch!

#1
Use it at the beach

 With our headquarters right near the ocean, we always have beach on the brain! When designing this clear vinyl pouch, one of our first thoughts was that it would be the perfect beach day accessory. There’s truly nothing worse than finding sand in every crevice of your stuff, so we found the solution. Simply throw your phone in your Don’t Need You pouch and it’ll be protected from the sand at all costs! Not to mention, you can use this to store sunscreen or tanning lotion so it doesn’t leak onto your other things.

#2
Use it during travel

Next, on the topic of leaking lotions, we thought our vinyl pouch would also be the perfect travel accessory, especially to store shampoos and conditioners! It’s pretty much the perfect size for most full-sized shower products, making it the ideal way to isolate them from your clothes in your suitcase! In addition to this, you could also use the Don’t Need You pouch to organize your clothes when travelling. For example, you could store your delicates in this pouch to separate them from your shoes and other items. And, since the pouch is slim, it won’t take up any extra room in your suitcase, so you can totally pack that extra outfit!

#3
Use it as a night-out clutch

When these pouches arrived in the office, we were seriously fawning over how insanely cute they are! In fact, we decided that they would even make a cute going-out clutch to bring to the bar! As you know, translucent bags are very on trend, so this one will fit right in! The Don’t Need You pouch should definitely be used by the daring girl who’s not afraid to give everyone a glimpse!

#4
Use it to protect your fave accessories

You didn’t think we forgot about tech accessories and sunnies, did you?! The Don’t Need You pouch is the perfect place to store some of your more fragile things. Instead of simply tossing your sunnies or beauty bank in your purse with the rest of the “sh!t you don’t need”, store it in your pouch within your bag. The extra layer of protection will do wonders. Not to mention, it will make it much easier for you to find the important things amongst everything else!

QUIZ: Which Style of Sunnies Matches Your Personality?

sunnies, sunglasses

Summer’s finally here, and you know what that means… time to stock up on sunnies! Personally, we love to have a pair of sunnies for every outfit, because we consider them to be a staple accessory. If you’re looking to add a new pair to your collection, but you’re not quite sure which style to buy, you’ve come to the right place! Take this quiz to figure out which style of sunnies goes best with your personality!

As you answer each question, be sure to keep track of the number corresponding with your response. Then, whichever number you chose the most will match up to which style of Fifth & Ninth sunnies you should buy! Have fun!

What do your typical Friday night plans consist of?

  1. Binge-watching my latest Netflix obsession
  2. Wine and cheese night with the girls
  3. Who knows?! I’ll go wherever the night takes me!
  4. Bar hopping, duh!

Describe your dream car.

  1. Practical and reliable
  2. Antique and rustic-looking
  3. A convertible
  4. Fast and expensive

How would your friends describe you?

  1. Loyal
  2. Trendy
  3. Classic
  4. Wild

Pick a Rom-Com:

  1. When Harry Met Sally
  2. 13 Going on 30
  3. How to Lose a Guy in 10 Days
  4. Clueless

What’s your dream job?

  1. Teacher
  2. Model
  3. Journalist
  4. I don’t care as long as I’m famous!

Which brunch beverage would you order?

  1. I’ll just have water
  2. Bottomless mimosas!
  3. Coffee with booze
  4. Bloody Mary

What’s your spirit animal?

  1. House cat
  2. Gazelle
  3. Fox
  4. Black panther

If you could be BFFs with any celeb, who would it be?

  1. Adele
  2. Taylor Swift
  3. Miley Cyrus
  4. Kim Kardashian

Pick a dog breed:

  1. Golden Retriever
  2. Poodle
  3. Pug
  4. Pitbull

If you got…

Mostly 1’s: South Beach

It’s no secret that you’re someone who lives for a night in! You enjoy the company of others, but you recharge by being alone – just like your spirit animal, the house cat! We think you would love our South Beach sunnies, because they’re a classic look that can be paired with any look, even something super casual! This style is ideal for both round and square face shapes, and can be purchased in a variety of colors!

Shop South Beach
south beach, aviators, sunnies, sunglasses

Mostly 2’s: Tropez

You’re the stylish one in your friend group, and you love a feminine look! Most of the time you’re doing the most for the perfect insta photo, and you’re very particular about maintaining your aesthetic. We think our Tropez sunnies would look amazing on you, and they’ll be the perfect prop for photos – alongside your bottomless mimosas, of course! This style is ideal for oval and heart shaped faces, and comes in black, white, and even red!

Shop Tropez
tropez, cateye, sunnies, sunglasses

Mostly 3’s: Capri

Your life motto is “go with the flow” and it works for you! You don’t bother worrying too  much, because you know everything will fall into place eventually. You’re generally sporting a classic look, which is why we think our Capri sunnies would be the perfect addition to your wardrobe! This style is ideal for round and heart shaped faces, and comes in both black and tortoise!

Shop Capri

Mostly 4’s: Calabasas

You’re a true icon, and your friends can always count on you for a good time! You love the nightlife and can find a party almost anywhere. In terms of fashion, you don’t follow trends,  you start them! People are constantly looking to you for fashion inspo, and you can hardly be offended when all of your friends are copying your looks. We think you’d love our Calabasas sunnies, because only the Kim K’s of the world can truly pull them off! This style is ideal for oval and heart shaped faces, and can be purchased in both black and tortoise!

Shop Calabasas
calabasas, kim k, sunnies, sunglasses
Shop All Fifth & Ninth Sunnies

We hope this quiz helped you find your perfect pair of sunnies!

Xoxo,

The Fifth & Ninth Squad!

Do you love our quiz about sunnies? Click the link here to check out our Pinterest where we share our favorite lifestyle content featuring our cases!

And, if you liked this quiz about which style of sunnies is best for your personality, you’ll love our other post: Which Fifth & Ninth Phone Case Should You Buy? Click the link here to read more.